The Volkswagen Atlas is the largest SUV in the VW lineup, built to carry families and cargo through every season Ontario delivers. With three rows of seating and a footprint designed for confidence on long highway stretches, the VW Atlas asks more from its tires than smaller vehicles do. When temperatures drop across Newmarket and the surrounding region, that demand intensifies.
We carry complete winter tire and wheel packages sized and spec'd for the VW Atlas platform. If it's time to prepare for winter, contact us to secure a winter tire and wheel package that fits your vehicle's needs.
When Do I Need to Install Winter Tires?
You'll typically want to install winter tires by mid-October when temperatures fall around 7°C. Below that temperature, the material stiffens and loses its ability to conform to road texture. The resulting grip loss affects braking, cornering, and stability on every surface, whether it is dry, wet, frosted, or snow-covered.
Why Winter Tires?
There are several reasons why you'll want winter tires for your Volkswagen Atlas.
Cold-active compounds. Winter rubber uses silica-enriched formulations that resist the molecular hardening cold temperatures cause in standard tires. The compound remains supple enough to mould against pavement imperfections at minus 25°C, maintaining the friction generation your VW Atlas depends on for safe braking.
Sipe networks. Hundreds of micro-thin incisions across each tread block create biting edges that grip ice and compacted snow at a scale too fine for the eye to detect. On the VW Atlas, where braking loads are elevated due to vehicle mass, high-density sipe patterns ensure consistent stopping performance across the full range of winter surfaces.
Channeled tread architecture. Deep, directional grooves running through the tread face evacuate slush, meltwater, and loose snow from beneath the tire at speed. During the freeze-thaw cycles that define Ontario's mid-winter weather, this drainage capability prevents hydroplaning and maintains clean rubber-to-road contact.
Below, we'll highlight a few different winter tires compatible with your VW Atlas.
Winter Tire Options for the VW Atlas
Volkswagen of Newmarket offers winter packages featuring trusted, high-performance brands:
Yokohama iceGUARD
Engineered for balanced performance across ice, snow, and cold wet surfaces. The iceGUARD compound is designed to absorb and channel the thin water layer that forms on ice, improving grip in the conditions that challenge most winter tires. A strong choice for VW Atlas owners whose commutes include highway kilometres and variable surface conditions.
Continental VikingContact 7
A Nordic-type studless winter tire optimized for ice traction and extremely cold temperatures. The VikingContact 7's compound maintains flexibility at the deepest cold Ontario delivers, while its asymmetric tread pattern balances snow grip with quiet highway cruising. Well-suited to VW Atlas owners who regularly encounter early-morning black ice or drive through York Region's shaded, frost-prone corridors.
Yokohama BluEarth Winter
Combines winter capability with reduced rolling resistance for improved fuel efficiency during the cold months. For VW Atlas owners conscious of fuel consumption over a full winter season, the BluEarth Winter delivers strong cold-weather traction while minimizing the efficiency penalty typically associated with aggressive winter tread patterns.
FAQs
Do I need winter tires if my VW Atlas has 4MOTION?
Yes. 4MOTION distributes torque to maintain forward traction, but it cannot shorten braking distance or improve cornering grip on cold or icy surfaces. Winter tires provide the grip at the contact patch that 4MOTION then distributes intelligently.
How many seasons will winter tires last on the VW Atlas?
Four to six winters with seasonal-only use and proper off-season storage.
What are some winter driving safety tips?
Always be aware of your surroundings, especially in snowy and icy conditions, remove snow and ice from your car before driving, and turn your headlights on if visibility declines.*
Shop VW Atlas Winter Tire & Wheel Packages
At Volkswagen of Newmarket, part of the Pfaff family of quality auto dealerships, getting your VW Atlas ready for winter is a seamless process. Our team identifies the right package for your specific model year and configuration, coordinates installation, and confirms every component meets Volkswagen standards.
Contact us today to secure your Volkswagen Atlas winter tire and wheel package, and experience the Pfaff Difference.
1 If the vehicle is identified as new: Figure shown reflects an estimate of the amount that you can expect to pay in Canadian dollars and is: (i) based on the Manufacturer's Suggested Retail Price (MSRP); and (ii) includes freight, PDI, levies, duties and dealer charges. Taxes are excluded (unless you select otherwise). Licence, insurance, and registration fees are also excluded. Environmental or related levies and taxes vary by jurisdiction. Actual selling price and other terms are set by the dealer. Dealer may sell for less. See below for further details.
If the vehicle is identified as a ""certified pre-owned"", ""CPO"", or used: Figure shown reflects an estimate of the amount that you can expect to pay in Canadian dollars and includes all options and/or equipment built with the vehicle, as well as dealer charges. Taxes, licence, insurance, and registration fees are excluded. Actual selling price and other terms are set by the dealer. Dealer may sell for less. See below for further details.
Photos for illustration purposes only, and may not reflect exact vehicle (including vehicle colour, trim, options, or other specifications). Some vehicles may be shown with optional equipment or equipment not available in Canada. Specifications, equipment, options and prices are subject to change without notice.
Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. Please contact your Volkswagen dealer for verification or if you would like more information on this vehicle. "Volkswagen," the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
2 This payment estimator is a tool to assist you to estimate your scheduled payments. We do not make any representation or warranties as to your actual amounts. Figures shown reflect an estimate of the amount that you can expect to pay in Canadian dollars based on: (i) entering into a lease agreement or a credit agreement (as applicable) with Volkswagen Financial Services; and (ii) the stated APR, term, number of periodic payments, and kilometre allowance (as applicable). Payment estimates do not include: (i) taxes (unless you select otherwise); or (ii) to the extent applicable, any excess wear and tear, late fees, or other similar fees or charges that may apply. Actual selling price, leasing / financing rates and other terms are set by the dealer and Volkswagen Financial Services, as applicable. Dealer may sell or lease for less. Leasing and financing is subject to credit approval by Volkswagen Financial Services. Leasing / financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Lease example: Lease a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $132.83. $0 down payment or equivalent trade-in, security deposit of $540 and first monthly payment are due at lease inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. Kilometre allowance of 16,000/year; charge of $0.15/km for excess kilometres. The total lease obligation in this example is $14,405.65 (excluding taxes and any excess wear and tear, late fees, or other similar fees or charges that may apply). Finance example: Finance a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRPof $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax, and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $314.97. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $32,756.88 (excluding taxes). Please contact your Volkswagen dealer for details (including actual payment information). Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. ?Volkswagen,? the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
3 Financing offers available through Volkswagen Financial Services, on approved credit, on select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Financing example: Finance a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus $1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council, $499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $314.97. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra.The total financing obligation in this example is $32,756.88 (excluding taxes). Dealer may sell for less. Dealer order/trade may be necessary. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details.
Lease offers available through Volkswagen Financial Service, on approved credit, on select: (i) new and unregistered Volkswagen models; and (ii) ""certified pre-owned"" Volkswagen vehicles. Lease example: Lease a 2021 Tiguan 2.0T Trendline FWD with 8-speed automatic transmission, at an MSRP of $29,795 plus
$1,950 freight and PDI, $10 fee for applicable provincial Motor Vehicle Industry Council,
$499 dealer fees, $20 Tire Tax and $100 a/c levy at 0.99% APR for 24 months with 104 weekly payments of $132.83. $0 down payment or equivalent trade-in, security deposit of $540 and first monthly payment are due at lease inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. Kilometre allowance of 16,000/year; charge of $0.15/km for excess kilometres. The total lease obligation in this example is $14,405.65 (excluding taxes and any excess wear and tear, late fees, or other similar fees or charges that may apply). Dealer may sell or lease for less. Dealer order/trade may be necessary. Leasing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time. "Volkswagen," the Volkswagen logo, all model names and trimline names are registered trademarks or trademarks of Volkswagen AG, used under license.
4 Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration.
5 Financing offers available through Volkswagen Financial Services, on approved credit, on select prepaid maintenance plans in connection with the financing of select: (i) new and unregistered Volkswagen models; (ii) "certified pre-owned" used Volkswagen vehicles; and (iii) other used vehicles. Additional terms and conditions apply. Refer to actual contract or contact a Volkswagen dealer for complete details of coverage and exclusions. Financing example: Finance a prepaid plan at an MSRP of $1,675 at 0.99% APR for 24 months with 104 weekly payments of $16.27. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $1,692.08 (excluding taxes). Dealer may sell for less. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time.
6 Financing offers available through Volkswagen Financial Services, on approved credit, on select accessories in connection with the financing of new and unregistered Volkswagen models. Taxes, shipping, installation are excluded. Proper installation required. Professional installation may be recommended. See owner's literature and Volkswagen dealer for details. Financing example: Finance an accessory at an MSRP of $215 at 0.99% APR for 24 months with 104 weekly payments of $2.09. $0 down payment or equivalent trade-in, security deposit of $510 and first monthly payment are due at finance inception. Dealer charges are included. PPSA, licence, insurance, and registration charges, and applicable taxes are extra. The total financing obligation in this example is $217.06 (excluding taxes). Dealer may sell for less. Financing rates, payments, prices, figures, options, offers, terms and other information may, subject to applicable law, be changed or cancelled at any time without notice. Conditions apply. Please contact your Volkswagen dealer for details. Although we endeavour to ensure that the information contained on this website is accurate, Volkswagen Canada, its dealers, and Volkswagen Financial Services are not responsible for any errors or omissions that may occur from time to time.
7 This is the down payment that you anticipate paying in connection with the purchase of the vehicle.
13 This means the duration (in months) of your selected protection plan.
15 This means the maximum number kilometres that your selected protection plan will cover.
16 Certifed Pre-Owned Volkswagen vehicles undergo a comprehensive 112-point inspection. If something needs replacing, only genuine Volkswagen Original Parts are used. Every Volkswagen Certified Pre-Owned vehicle is covered by our Assurance Program. If the vehicle is within 5 model years or newer and less than 120,000 KMs, you can upgrade to the Premium Assurance program.
21 Depending on the province in which you live, you may be eligible to receive incentives. These include, but are not limited, to up to $4,000* from British Columbia's Go Electric BC Program (available on the ID.4 base trim only) or as much as $4,000 from Quebec's Roulez Vert program. The QC government has recently
announced that the program will be suspended as of Feb. 1, 2025. See About the Roulez vert Program for details. The Roulez Vert program also offers an additional rebate of $600 with the purchase of the Volkswagen 2-in-1 Charging Cable. If you live in BC in a single-family home, row home, or duplex, you could receive a rebate* of up to 50% of the purchase and installation costs of an eligible Level 2 EV charger, to a maximum of $350.◊◊
◊◊ Volkswagen Canada does not administer the incentives and is not responsible for any cancellations or changes to the incentive programs. Incentive information is provided for informational purposes only and Volkswagen Canada makes no representations or warranties about the actual amounts or eligibility. Information about the incentives is based on the most current information provided by the applicable government agencies, but could change in the future. The amount of the incentive, terms and conditions of the incentive, and any eligibility or application requirements vary by province. As of January 13, 2025, the federal government has paused the Zero-Emission Vehicles (iZEV) Program. See Question and answers for details. *BC's EV incentive amount is prorated based on annual income and only available to those earning <$100,000 with the full amount available to those earning <$80,000. BC's EV charger rebate has different eligibility criteria. Conditions apply. See your dealer for more details or contact the provincial or federal administrator.
Limited time finance offer available through Volkswagen Financial Services, on approved credit, based on a new and unregistered 2024 ID.4 Electric ID.4 PRO S AWD base with single-speed transmission having a starting price of $58,299.00, including $68 PPSA registration fee (including third-party registering agent fee), $2,100 freight and PDI, $100 air conditioning levy, $23 tire recycling levy, $13 OMVIC fee, and $500 representative dealer admin fee (actual fee is set by dealers and varies, up to $500), and included in weekly payment. Dealer Administration Fee includes documentation and administration costs related to the delivery of the vehicle, such as the dealer cost involved in licensing, lien search, and contract administration. Finance example: 60-month term at 0.00% APR equals a weekly payment of $225, after application of $10,000 credit. $0 down payment or equivalent trade-in due at signing. In Ontario, Volkswagen Group Canada Inc. is responsible for the tire recycling fee used to cover the cost of collecting and recycling end of life tires when returned by consumers. License, insurance, registration, options and applicable taxes are extra. Cost of borrowing is $0 for a total obligation of $58,299. Dealer may sell for less. Dealer order/trade may be necessary (but may not be available in all cases). Conditions apply. Offers end January 31, 2025 and are subject to change or cancellation without notice.
$10,000 cash bonus available to be applied as a discount off MSRP, before taxes, on cash purchase, finance or lease (through Volkswagen Financial Services, on approved credit) of new and unregistered 2024 ID.4 models
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